We live in a digital world today (even more in the next few years), and that means digital assets are everywhere. From the photos stored on smartphones to the movies streamed on Netflix or Amazon Prime, the documents stored in the cloud, and much more, most people are interacting with digital assets thousands and thousands of times throughout the day. But what is a digital asset, exactly?
In the simplest terms, a digital asset is content that’s stored digitally. That could mean images, photos, videos, files containing text, spreadsheets, or slide decks. New digital formats are constantly emerging – MP3s were unheard of before the 1990s, for instance – so the definition of a digital asset is always expanding. Rather than a definitive list of file formats that qualify as a digital asset, a digital asset can be any content, in any format, that is stored digitally and provides value to the company, user or consumer.